Why KPIs do not sell

Incentivise the behaviour, not the artefact

Call counts and pipeline coverage are easy to measure and easy to game. Preparation depth, collaboration and the quality of a growth case are harder, and they are what actually moves a number.

The session redesigns one incentive with the people it applies to.

Format

Half a day with sales leadership and enablement.

Subscription access can be part of a package — ask when you request a proposal.

Measured with the Quotient before and after [TBC].

Develops: [TBC]