About
Sales Innovator is Michael Scheelhardt's practice: software, programmes and a book, all built on the same method.
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Twenty-nine years inside enterprise sales
Michael has spent his career in enterprise technology sales at Oracle, Microsoft, Infor and Nexon Asia Pacific, across ANZ, APJ and Europe, with fifteen of those years in AI, customer experience and emerging technology.
He teaches open courses at PMI Sydney and wrote The Sales Innovators, now in its second edition.
Sales Innovator resells ControlShift AI voice agents and AI avatars, and runs its own inbound on the platform: Laura, the agent on this site, is a ControlShift AI agent. We place agents where the Consent Gradient says they belong — service, existing customers and internal work — and we'll tell you where they don't.
How we handle evidence
Every statistic on this site and in the book carries its source, and every source is labelled for what kind of evidence it is. Where nothing has been measured, we say so.
In a category full of unfalsifiable claims, that is the whole differentiation.